Pricing for a Big Data World
Heels.com is a top-tier e-commerce store focused on women's fashion. The company did an AB test during the holiday season to see how Probability Pricing, with variable discounts up to 75%, would perform against their standard 30% off sale.
As promised, the Probability Pricing algorithm increased margins, increased conversions, increased email capture, and increased the time each customer spent on the website.
Increased Email Capture
Increased Time on Website