Pricing for a Big Data World

We help e-commerce companies make more money by increasing margins and improving conversion with Probability Pricing.

“What Priceline did for the travel industry Skinnyprice is doing for the e-commerce industry – completely reinventing pricing.”

- Scott Case, Cofounder, Priceline 

Why use it?

Our algorithm provides higher prices to customers who are willing to pay more, thereby increasing your margins.


Simultaneously, it will provide individualized discounts to customers who are more price sensitive, thereby improving conversion rate.

How does it work?

How to get started

You can find us in the Shopify App Store. Simply download our app, follow the instructions, and you're ready to go.

Is this for you?  

Do your customers have different price sensitivities? In other words, are some willing to pay more for certain products, while others tend to need more of a discount?

Do you therefore think it would be huge competitive advantage to serve up the perfect price to a customer based on their individual price sensitivities?

Are you getting undercut by price scraping algorithms deployed by Amazon, Walmart and other big online stores?

Would you like to have access to more data that will help you better understand your customers?